Meet Our Leadership Team

The people shaping our purpose, partnerships and progress.

Jaswinder Singh

Director

A software engineer and QMS consultant with 18 years in Australia's fleet management sector. Jaswinder brings analytical precision, operational depth and a people-first leadership style.

Responsibilities:
  • Finance
  • Sales & Marketing

"Wellness should be simple, honest and attainable."

Parminder Singh

Non-Executive Director

A Mechanical Engineer and QMS Lead Auditor with 30+ years in global FMCG outsourcing across the UK and Europe. Parminder ensures uncompromising standards in procurement, quality and commercial integrity.

Responsibilities:
  • Supplier Negotiation
  • Logistics
  • Audits
  • Costing
  • Estimation

"Purity in what we create | Honesty in how we create."

Avinash Awasthi

HOD - New Product Dev

A seasoned food technologist with 26 years in clean-label formulation, functional nutrition and large-scale development. Avinash specialises in turning technical innovation into ethical, shelf-ready products.

Responsibilities:
  • Clean-label Formulation
  • Nutrition Science
  • Product Development
  • Compliance

"Innovation must respect both science and the source."